Ruben Alcantara - NORA Cup Legend Tribute Video
Our 2017 NORA Legend Award recipient, @rubenalcantara. || "'It’s easy, you do.' It never was quite that simple, but somehow Ruben has taken all aspects of BMX and made it seem that way. Fast, powerful, and unpredictable. Ruben’s mind could never be satisfied and he continues to reinvent even the simplest aspects of riding; somehow connecting the dots that we all missed. Making a literal movement into a revolution. The gaps. The wallrides. Even just a carve…it all never looked so damn good. Thank you for choosing BMX, Ruben." -Ride BMX