Get a feel for what Ben crushes his workouts to! CLIF Bar knows, now you do. #IMKona #ClifKona

http://clifbr.co/hoff

Truths gleaned from hard-won battles on the legendary Hawaii course. #IMKona #IMWC #RoadToKona

To accomplish something extraordinary, one must have an extraordinary dream.

Athletes from all corners of the world went to the pool when everyone else still slept, biked through the worst weather and ran until they got blisters. Now, over 2,400 of them get to meet at the IRONMAN World Championship in Hawai'i.