The IRONMAN Foundation annual Kona Auction opens TODAY at 12 p.m. ET!

For more information and to learn how you can race on triathlon’s biggest stage this fall and leave your IRONMAN legacy long after race day, click here: ironmn.co/FoundationKonaAuction

Ben Hoffman is willing to face the hurt locker to defend his #IMAfricanChamps title.

Talbot Cox spent a few days with him in March, here's what his brick looked like: https://youtu.be/ce51u54XvWU

ICYMI: Congratulations to these 10 athletes that will have the opportunity to race with the IRONMAN Foundation at the IRONMAN World Championship this October in Kailua-Kona, Hawai`i!

Don’t see your name on this list? There are still 5 chances for you to toe that epic start line in Kona, Hawaii. Tomorrow starts the IRONMAN Foundation Kona Auction! First slot opens for bidding at 12 p.m. ET. Click the link for more information: http://ironmn.co/FoundationKonaAuction